Thunder Valley Casino Resort: "Live Out Loud"

01 the brief. Thunder Valley was known as a casino. The reality was so much more: world-class dining, entertainment, a full resort experience. The brand needed to catch up to what the place actually was.

02 the approach. "Live Out Loud" reframed Thunder Valley as a destination for people who show up fully. The campaign ran across TV, radio, social, print and outdoor--all built around the idea that this is a place to be seen, heard and celebrated.

03 the wins. The TVCR brand transformed from casino to destination, with resort bookings increasing 60% in one year.