
CREATIVE DIRECTOR // WRITER // FRIEND
HELLO!
👋 I'm Anastasia, an award-winning creative and copy leader with 14 years of experience shaping brand voice, leading multi-channel campaigns, building digital content strategies and growing teams who don't get the Sunday Scaries.
WORK EXPERIENCE
Creative Director & Founder
Found Fable Creative Co. | March 2026 - Present
Launched a creative consultancy specializing in brand voice development, content strategy and storytelling for mission-driven organizations.
Associate Creative Director
FCB Chicago (now BBDO) | Oct 2019 - Feb 2026
Creative team manager, lead copywriter, AI optimizer and big idea contributor.
Clients: Harley-Davidson, City of Chicago, Cox Internet & Mobile, Blue Cross Blue Shield, Volkswagen
The work: Multi-channel campaigns, .COM & UX development, TV & video scripts, CRM & social content, event experiences
Highlight: Led Chicago's 'We Are All One Home Team' public health campaign, rapidly developing multi-channel content (digital, social, OOH, TV, sports PR) that united and informed millions of residents during a critical time for the city.
Senior Copywriter & Content Strategist
Rise Interactive | Jan 2017 - Oct 2019
Copy & content manager for digital and web-based client campaigns.
Clients: Nicklaus Children's Hospital, National Dairy Council, Tempur-Sealy, Atkins Nutrition, U.S. Foods, Michaels Crafts, Converse, SKIL Power Tools, Nordstrom, Silpada Jewelry, TransUnion, Flag Star Bank, BrightStar Care
The work: Digital & social campaigns, brand guides & governance, UX copy & strategy, web content strategy, editorial/blog
Highlight: Directed the digital creative vision and copywriting for the Michaels Weddings campaign, successfully positioning the brand as a go-to resource and unlocking a new revenue stream.
Awards: 2020 Internet Advertising Competition Winner, NicklausChildrens.org
Senior Copywriter
RPM Advertising | Oct 2013 - Jan 2017
Go-to copywriter for everything from big campaigns to quick-turn ad requests.
Clients: Thunder Valley Resort, Penn National Gaming, Hollywood Casino, Terlato Wines, Field Auto Group
The work: TV, radio, outdoor, print ads, digital banners, web copy, social media, direct mail, new product branding
Highlight: Launched the 'Live Out Loud' brand campaign for Thunder Valley Resort, with ads across TV, radio, social and outdoor ads that drove a 60% increase in resort bookings.
Awards: 2015 Davey Awards, 'Hollywood Casino, All That Glitters'
Digital Marketing Writer & Strategist
Walgreens Co. | Aug 2012 - Oct 2013
Social and editorial lead for private label brands: Well at Walgreens (Vitamins & OTC), Well Beginnings Baby and more.
EDUCATION
University of Illinois Urbana-Champaign, Graduated 2012
Bachelor's Degree: Advertising, Sociology
TRAINING & COURSES
ADA Web Compliance, 2024; The Refinery Manager Leadership Training, 2023-2024; Gen AI (GEO & AEO) Optimization, 2025; Second City Training Center: Sketch Writing & Improv, 2012-2018
SKILLS
Brand voice & identity, 360° creative campaigns, Team mentorship & growth, Go-to-market strategy, Cross-team collaboration, Copywriting & UX best practices, Digital marketing, Editorial direction, AI-enabled content optimization, Player-coach leadership, #1 Karaoke partner
ORGANIZATIONS
American Foundation for Suicide Prevention, Deborah's Place Chicago, American Heart Association Go Red For Women, Society of Children's Book Writers & Illustrators
ASK ME ABOUT
Street art running tour, Benny the Doxie, Writing children's picture books, Local drag art, Tudor history, Directing comedy shows