CREATIVE DIRECTOR // WRITER // FRIEND
EXPERIENCE
FCB Chicago // Associate Creative DIrector
Oct 2019 - Now
Clients: Harley-Davidson, Cox Communications, City of Chicago
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The work: Creative team lead across digital campaigns, web & UX development, TV & video, social media and outdoor ads
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Big win: Spearheaded creative and strategy for Chicago's 'We Are All One Home Team' health campaign, quickly developing multi-channel content (digital, social, OOH, TV, PR) that united and informed millions of city residents during a pivotal public health period.
Rise Interactive // Sr Copywriter
Jan 2017 - Oct 2019
Clients: Converse, Michaels Crafts, National Dairy Council, Nicklaus Children’s Hospital, Tempur-Sealy, Atkins, Nordstrom, U.S. Foods, SKIL Power Tools
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The work: Digital campaigns, social campaigns, web copy and strategy, UX copy and strategy, editorial and infographics
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Big win: Helped lead the digital creative vision and copywriting for the Michaels Weddings campaign, successfully positioning the brand as a go-to resource and unlocking a new online revenue stream.
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Awards: 2020 Internet Advertising Competition Winner, NicklausChildrens.org
RPM Advertising // Sr Copywriter
June 2013 - Jan 2017
Clients: Thunder Valley Resort, Penn National Gaming, Hollywood Casinos, Terlato Wines, Riondo Prosecco, Gila River Casinos
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The work: TV, radio, outdoor, print ads, digital banners, web copy, social media, direct mail and branding
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Big win: Launched the 'Live Out Loud' brand campaign for Thunder Valley Resort, creating messaging across TV, radio, social and outdoor ads that drove a 60% yearly increase in resort bookings.
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Awards: 2015 Davey Awards, "Hollywood Casino, All That Glitters"
Walgreens Co. // Digital Writer
2012 - 2013
Clients: Walgreens private label brands: Well at Walgreens, Ology, Well Beginnings Baby, Nice!, Good & Delish
The work: Digital creative, blogging, social media campaigns, web copy
Big win: Developing the digital creative campaign for the All-Star Celebrity Apprentice integration.
Awards: 2013 Store Brands Decisions Innovation Awards, Best Television Advertising Campaign "Walgreens Good &Delish, Celebrity Apprentice"
Previous copywriting positions //
ChiCitySports.com, Leo Burnett, Illini Athletics
EDUCATION
University of Illinois Urbana-Champaign
Advertising, Sociology
Graduated 2012
Second City Training Center Chicago
Sketch Writing & Improv Programs
Completed 2013
SKILLS
Brand
Voice
Builder
Buzzword Decoder
Grammar
Guru
Team
Talent
Gardener
Meeting
Energy
Reviver
#1
Karaoke
Partner