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HELLO!

👋 I'm Anastasia, an award-winning creative and copy leader with 14 years of experience shaping brand voice, leading multi-channel campaigns, building digital content strategies and growing teams who don't get the Sunday Scaries.

WORK EXPERIENCE


Creative Director & Founder
Found Fable Creative Co. | March 2026 - Present

Launched a creative consultancy specializing in brand voice development, content strategy and storytelling for mission-driven organizations.


Associate Creative Director
FCB Chicago (now BBDO) | Oct 2019 - Feb 2026

Creative team manager, lead copywriter, AI optimizer and big idea contributor.

Clients: Harley-Davidson, City of Chicago, Cox Internet & Mobile, Blue Cross Blue Shield, Volkswagen

The work: Multi-channel campaigns, .COM & UX development, TV & video scripts, CRM & social content, event experiences
Highlight: Led Chicago's 'We Are All One Home Team' public health campaign, rapidly developing multi-channel content (digital, social, OOH, TV, sports PR) that united and informed millions of residents during a critical time for the city.

 

Senior Copywriter & Content Strategist
Rise Interactive | Jan 2017 - Oct 2019

Copy & content manager for digital and web-based client campaigns.

Clients: Nicklaus Children's Hospital, National Dairy Council, Tempur-Sealy, Atkins Nutrition, U.S. Foods, Michaels Crafts, Converse, SKIL Power Tools, Nordstrom, Silpada Jewelry, TransUnion, Flag Star Bank, BrightStar Care
The work: Digital & social campaigns, brand guides & governance, UX copy & strategy, web content strategy, editorial/blog
Highlight: Directed the digital creative vision and copywriting for the Michaels Weddings campaign, successfully positioning the brand as a go-to resource and unlocking a new revenue stream.

Awards: 2020 Internet Advertising Competition Winner, NicklausChildrens.org

 

Senior Copywriter
RPM Advertising | Oct 2013 - Jan 2017

Go-to copywriter for everything from big campaigns to quick-turn ad requests.

Clients: Thunder Valley Resort, Penn National Gaming, Hollywood Casino, Terlato Wines, Field Auto Group
The work: TV, radio, outdoor, print ads, digital banners, web copy, social media, direct mail, new product branding
Highlight: Launched the 'Live Out Loud' brand campaign for Thunder Valley Resort, with ads across TV, radio, social and outdoor ads that drove a 60% increase in resort bookings.
Awards: 2015 Davey Awards, 'Hollywood Casino, All That Glitters'

 

Digital Marketing Writer & Strategist
Walgreens Co. | Aug 2012 - Oct 2013

Social and editorial lead for private label brands: Well at Walgreens (Vitamins & OTC), Well Beginnings Baby and more.

EDUCATION

University of Illinois Urbana-Champaign, Graduated 2012

Bachelor's Degree: Advertising, Sociology

 

TRAINING & COURSES

ADA Web Compliance, 2024; The Refinery Manager Leadership Training, 2023-2024; Gen AI (GEO & AEO) Optimization, 2025; Second City Training Center: Sketch Writing & Improv, 2012-2018

 

SKILLS

Brand voice & identity, 360° creative campaigns, Team mentorship & growth, Go-to-market strategy, Cross-team collaboration, Copywriting & UX best practices, Digital marketing, Editorial direction, AI-enabled content optimization, Player-coach leadership, #1 Karaoke partner

 

ORGANIZATIONS

American Foundation for Suicide Prevention, Deborah's Place Chicago, American Heart Association Go Red For Women, Society of Children's Book Writers & Illustrators

 

ASK ME ABOUT

Street art running tour, Benny the Doxie, Writing children's picture books, Local drag art, Tudor history, Directing comedy shows

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